Tuesday 9 September 2014

Coca-cola buys Monster


The world’s largest beverage company, Coca-Cola agreed to swap some brands and buy a 17 precent of the energy-drink Beverage Company, Monster for about $2.15 billion. This is part of a contract that will include the transfer of Coca-Cola’s energy drinks NOS, Full Throttle, Burn and Mother. However, Coca-Cola only has the right to purchase as much as 25 precent of Monster, whose directors would have to approve any larger investment. Under this agreement the two companies will share marketing, production and distribution from the Monster name. Coca-Cola, which already distributes Monster in the U.S. and Canada, will expand the organization globally, helping the energy brand grow overseas.


 




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